The Importance of Branding your Small Business.

In today's digital age, having a strong online presence is crucial for the success of any small business. When creating a brand one of the key elements of a successful online presence is a powerful and consistent brand identity. If you aren't online do you even exist? A brand Identity can be as simple as a logo and a name or as complex as the 300 page google brand bible. However most brands will have a clear mission statement, social media presence, design guidelines for the look and feel of their company, copywriting tone guides and digital asset collection which create a cohesive message to their audience. Besides capturing the customers attention and presenting a professional appearance this process can do something even more crucial; let the customers recognize your brand in the wild. Let's help you understand how to STAND OUT!

Starting with a clear mission statement for your small business brand is vital. This sets the stage for all of the following steps. Who are you, what do you do, how do you do it and why do you do it are good questions to answer with this question. This might help you define not only yourself but also who you audience is. I spend a lot of time questioning decision makers about their story and why they do what they do because I believe it is the reason people will choose to pay attention to them or not.

From here I recommend pairing with a design team or employee with some design experience to figure out what your brand looks like. From website design to logos and what type of photos highlight who you are. So much of who you reach will be defined by how you look. This is of the utmost importance in a good brand strategy. Many small businesses dissolve because they can't stand out with their visuals. Bellow is a link to some resources to help you with branding inspiration.

https://www.activecampaign.com/blog/examples-of-small-business-branding

Understanding social media and how to use it to your advantage can be difficult especially when your are starting out as a business, but also might be the key to whether you make it. Creating a brand with cohesive messaging on social media helps your customer understand who you are and why you are valuable to them. Have fun! People want to have fun and I think that make social media fun for your company can be a really exciting way to engage with your teammates and audience. We recommend having a strong presence on all platforms, Linkedin, Twitter, Instagram, Facebook, and TikTok. An in touch and web literate content creator can really help you businesses bottom line by driving engagement with you target audience. Do you know someone who speaks web? hit...they might be 14 years old lol.

Comment your thoughts! Or share with a friend!!